![]() "It's an opportunity for us to introduce Spotify to djay's 10 million users and hopefully get them to become Spotify subscribers," the company said. Spotify said the capability to DJ with its service has been something users have asked for for years. Partnerships like the one with djay 2, which attracts a big base of casual music lovers, are moves to help cross that divide. Wednesday, Spotify said it has surpassed 10 million paid subscribers, affirming its lead in the burgeoning on-demand streaming service race.ĭespite its growth, Spotify has struggled to get the attention of mainstream audiences, particularly in the US. ![]() Rhapsody invests in Dubset, an electronic dance music startupĭjay isn't the first DJ app to integrate a subscription music service - in February, Spotify itself integrated on the Pacemaker iPad DJ app - but it represents the strongest one-two punch of the combination so far, merging the biggest subscription on-demand streaming service with one of the most popular DJ apps, at more than 10 million users.Apple may buy Beats to challenge Spotify. ![]()
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